herald square

Herald Square with Streetcars and the Sixth Avenue Elevated Train, 1899

Herald Square with Streetcars and the Sixth Avenue Elevated Train, 1899

Herald Square, pictured here in 1899, was named after the New York Herald, the largest circulation newspaper of the time. The New York Herald Building was designed by McKim, Mead & White, and constructed in 1895. Herald Square could be called the ancestor of Times Square as the hub of New York City life. At the intersection of Sixth Avenue, Broadway, and 34th Street, with access to the Sixth Avenue Elevated Train and numerous streetcars, it was certainly a pre-eminent crossroads, well-trafficked enough to entice Macy's to open their flagship store there in 1907.

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New York Herald Building, West 35th Street and Sixth Avenue, c. 1895

New York Herald Building, West 35th Street and Sixth Avenue, c. 1895

This portrait of the New York Herald Building was taken around 1895 by the H. N. Tiemann Co.  Herald Square was named for the New York Herald, much the same as Times Square was named for rival newspaper, The New York Times.  In this photograph, we can see atop the Herald Building the statue of Minerva, the Roman goddess of wisdom, and her owls. A bell and two bellringers stand just below Minerva, ready to toll the hour.

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Macy's Department Store, 1908

Macy's Department Store, 1908

This is a northwest view of the Macy's department store at West 34th Street and Broadway.  Macy's open their flagship store at this Herald Square location in 1902, although the company had been operating for fifty years at the time of this photo.  The smaller building on the corner pre-existed the Macy's building.  It still exists today and currently sports the Macy's sign.

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