Mad Magazine

The Ritter Painless Dental Company, 1905

Ritter the Painless Dentist, 1905

View of the Ritter Dental building at Third Avenue and Schermerhorn Street, Brooklyn, 1905.  The Ritter Painless Dental Company specialized in cut-rate dental care.  The "It Didn't Hurt A Bit" Kid on the billboard outside was an early pre-cursor to Alfred E. Neuman, the face of MAD Magazine.  And for those whose literary tastes are a bit more serious, take a look on the right past the Dental Building to the optometrist's office across the street.  Anyone reminded of The Great Gatsby?


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