The Ritter Painless Dental Company, 1905

Ritter the Painless Dentist, 1905
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View of the Ritter Dental building at Third Avenue and Schermerhorn Street, Brooklyn, 1905.  The Ritter Painless Dental Company specialized in cut-rate dental care.  The "It Didn't Hurt A Bit" Kid on the billboard outside was an early pre-cursor to Alfred E. Neuman, the face of MAD Magazine.  And for those whose literary tastes are a bit more serious, take a look on the right past the Dental Building to the optometrist's office across the street.  Anyone reminded of The Great Gatsby?

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