Times Tower, 1937, with the Astor Hotel and the Astor Theatre

Times Tower, 1937, with the Astor Hotel and the Astor Theatre
No votes yet

Every New Year's Eve since 1904, Times Square in New York City becomes the center of the world. Adolph Ochs moved the New York Times to Longacre Square and persuaded the city to rename the location Times Square. The area quickly became a cultural center of New York City, replete with theatres, hotels, and music halls. During the Great Depression, when this photograph was taken, the area started to become somewhat seedy, although it still hosted movie premieres. The Hurricane, directed by John Ford, opened at the Astor on November 9, 1937, and New York Times reviewer Frank S. Nugent was very impressed by its special effects.

Choose a print size